This is the second of the two BetaCodex-based “social technologies” that are cornerstones of all Beta organizations. One might say that this socio-tech is a practical expression of Beta in organizational life. On this page, we will talk about Relative Targets. You can find more about its sibling, Cell Structure Design, on a separate page.

Relative Targets is about complexity-robust performance systems for organizations of all kinds: Without planning, without a need for fixed targets or incentive schemes; without budgeting, cost management, allocations or cost cutting. Instead, Relative Targets put responsibility back into the hands of teams responsible for value creation and results. This powerful social technology builds on insights originated in the BBRT’s research from the early 2000’s. Relative Targets was articulated and published as an open source social technology in 2021 by Niels Pflaeging (Red42).

Relative Targets is an open source social technology

This work is derived from Relative Targets, an open source, free social technology by Niels Pflaeging, published under the CC-BY-SA-4.0 license from Creative Commons, and found here:

Relative Targets is different than other performance system approaches: It scales naturally. It does not require external training or maintenance. It drives out coercion. It makes annual target-setting and planning exercises superfluous, while increasing transparency and control dramatically. Most importantly: It empowers teams (or "cells") to act as highly responsible mini-enterprises. Pioneers of Relative Targets like Handelsbanken, dm-drogerie markt, W.L.Gore, Buurtzorg or MorningStar have operated this kind of performance system for decades, and have become undisputed leaders of their industries.

Get going with Relative Targets at any time. You can go live with a Relative Targets performance system within just a few months.

"A company is successful and will survive if
it gives a higher return than other companies in the same field. 
The real target is thus not an absolute sum in dollars and cents but a relative one. 
Beating the competition is the real target."
Jan Wallander (1920-2016)

You can buy Relative Targets-related products and use the learning resources on the web page.

Watch an introduction to Relative Targets