Bayer's DSO initiative as promoted by CEO Bill Anderson comes with all the right intentions. With the right methods, it is both realistic and feasible

This week, Bayer CEO Bill Anderson published a new article in Fortune, talking about Dynamic Shared Ownership ("DSO"), the company's ambitious de-bureaucratization initiative. Everything Anderson says about DSO sounds good and well. And it seems that everybody in the field is excited about what they are hearing from Bayer, including management gurus like Gary Hamel, who is aiding Mr. Anderson's efforts, conceptually. While others claim that consistent de-bureaucratization, or decentralization, as we call it, is impossible in large organizations, Bill Anderson is publicly authorizing it at Bayer. And with impressive clarity.

By Niels Pflaeging