Tom Peters: This I believe + other manifestos by Tom Peters

The architect Bill Caudill was a contrarian. He pioneered the idea of working intimately with clients to create spaces that met their needs; this flew in the face of conventional wisdom, which held that the architect was pure artist, barely deigning to make client contact. Caudillʼs approach was wildly successful—so much so that today itʼs become conventional wisdom.

By Tom Peters