This is an interesting (but not perfect) book about the Aldi case. At times, it does an excellent job of outlining Beta thinking, principles and practices.
Bare Essentials: The ALDI Way to Retail Success
by Nils Brandes, Dieter Brandes
by Nils Brandes, Dieter Brandes
This is an interesting (but not perfect) book about the Aldi case. At times, it does an excellent job of outlining Beta thinking, principles and practices.
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