What would Ernst Weichselbaum do? is the first-ever book in English by Ernst Weichselbaum. The book’s 160+ quotes, adopted from his bestselling work in German, Within every company lies a better one, can easily be described as paradigm-shattering, mind-blowing, witty, refreshing, profound, counter-intuitive and wide-ranging. Ernst Weichselbaum’s work goes well beyond that of other outstanding authors on time orientation, such as Donald Reinertsen, George Stalk, or Rajan Suri.
This book was carefully edited by Ernst Weichselbaum’s former collaborator Niels Pflaeging and comes in a handy design, with beautiful typography, and featuring a dozen photos of Ernst Weichselbaum. You will be awed and inspired by this revolutionary book!
What would Ernst Weichselbaum do? Nurture great organizations and societies guided by Ernst Weichselbaum’s best quotes. Edited by Niels Pflaeging. BetaCodex Press, 2026. 188 pages. Illustrated with black & white photographs. 178 mm x 111 mm
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